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ABP News Network has an array of news
channels within the brand, namely ABP News, ABP Majha and ABP Ananda.
The media group recently hosted a launch party to commemorate the
addition of their newest member to the ANN Clan - ‘ABP Asmita’, a 24/7
Gujarati news channel that aims at delivering fresh engaging content.
‘Up On The Stage’ (UOTS) was appointed
to conceptualise and execute the launch event on February 18 at the
Hotel Crowne Plaza, Ahmedabad. The idea was to create an experiential
event showcasing and maintaining the presence of ABP News Network’s
youngest channel, ‘ABP Asmita’. The team of UOTS successfully
transformed the venue, giving it a classy yet traditional look and feel,
and also infusing technology in the setup.
Giving his view on the set up, Ashish
Benjamin, Director, UOTS said, “Right from the hotel entry, we had large
in lit elements with the ‘ABP Asmita’ logo defining the pathway leading
up to the drop off point. Inside the event area lobby, hostesses
dressed in traditional Gujarati sarees, welcomed guests with a tika and a
silk 'bandhani' stole. An area was dedicated to the achievers of
Gujarat; having their photo frames displayed on the wall of fame made up
of ‘bandhani’ material. The pre-function area had large walls which
were covered in traditional fabrics. LED screen appearing like their
news channel ‘ABP Asmita’, had welcome messages displayed with the
Asmita logo, and the live feed of the event. Inside the ballroom, the
area was divided into two parts; one having the grand stage setup and
the other having a large dance floor having a ceiling of 30’ x 30’ of
exquisitely beautiful and colourful hand embroidered fabric umbrellas
which were hung upside down. Similarly, we had fabric branding panels
throughout the venue, showcasing the Gujarat map and ‘ABP Asmita’ logo.”
The occasion was graced by the Chief
Minister of Gujarat Anandiben Patel sharing her warm and positive
thoughts on ABP Asmita news channel, along with the presence of a niche
audience comprising of top 100 CEO’s of various leading industries in
Gujarat and the ABP News Network affiliates. Also present at the event
were - Aveek Sarkar, Chairman of ANN Group; Shankersinh Vaghela,
Opposition Leader in Gujarat, and Ashok Venkatramani, CEO of ANN Group.
This was followed by the launch of the
‘ABP Asmita’ brand film and AV by Venkatramani. The evening further had
powerful traditional performances by local artists keeping it authentic
to the theme.
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